--- title: "Join Us in Grand Rapids: Great Lakes Data, AI & Analytics Summit 2025" description: Join us in Grand Rapids for the premier data and analytics conference in the Michigan. Learn from experts, explore use cases, and network with peers. image: https://blog.witinc.com/hubfs/2025-GR-GLDAA-Reg%20Open-1.png --- [![static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo_2018](https://blog.witinc.com/hs-fs/hubfs/social-suggested-images/static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo_2018.png?width=130&height=76&name=static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo_2018.png "static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo_2018")](https://www.witinc.com/) - [Data Dilemmas](https://www.witinc.com/services) - [Services](https://www.witinc.com/data-smart-ops) - [DataSmartOps](https://www.witinc.com/data-smart-ops) - [Analytics Strategy](https://www.witinc.com/analytics-strategy) - [Data Integration](https://www.witinc.com/data-integration) - [Data to Dashboards](https://www.witinc.com/data-to-dashboards) - [Analytics Process Automation](https://www.witinc.com/analytics-process-automation) - [Predictive Analytics](https://www.witinc.com/predictive-analytics) - [Resources](https://www.witinc.com/resources) - [Resource Library](https://www.witinc.com/resources) - [Microsoft Fabric User Group](https://www.witinc.com/microsoft-fabric-user-group) - [Analytics Self-Assessment](https://www.witinc.com/analytics-self-assessment) - [Events](https://www.witinc.com/upcoming-events) - [Blog](https://blog.witinc.com) - [Great Lakes Summit](https://www.witinc.com/great-lakes-data-ai-analytics-summit) - [About Us](https://www.witinc.com/about-us) - [Who We Are](https://www.witinc.com/about-us) - [Our Experience](https://www.witinc.com/our-experience) - [Our Partners](https://www.witinc.com/partners/) - [Join Our Team](https://www.witinc.com/careers/) - [Contact Us](https://www.witinc.com/contact-us) September 04, 2025 # Join Us in Grand Rapids: Great Lakes Data, AI & Analytics Summit Opens Registration We’re thrilled to bring the [Great Lakes Data, AI & Analytics Summit](https://www.witinc.com/great-lakes-data-ai-analytics-summit) to the west side of the state for the very first time—and **registration is now open**. Join business leaders and data practitioners for a full day of strategy, use cases, and thought leadership in downtown Grand Rapids. ## Event details at a glance - **Date:** **Wednesday, October 29, 2025** - **Time:** **8:00 AM–5:00 PM** - **Location:** **GVSU Eberhard Center**, **Grand Rapids, MI** - **Pricing:** **$179 Early Bird** | **$199 General** Secure your seat now—space is limited.  [![Register](https://no-cache.hubspot.com/cta/default/906327/23708b3a-a468-49ff-b861-24d483426e7a.png)](https://cta-redirect.hubspot.com/cta/redirect/906327/23708b3a-a468-49ff-b861-24d483426e7a) > This Grand Rapids event builds on 14 years of Great Lakes Summit experience in Metro Detroit—now expanding the region’s premier data and analytics gathering to the west side. ## Keynote Spotlight: Donald Farmer **From First Draft to Final Cut: Why Analytics Still Owns the Last Mile** AI is accelerating output—but without strong analytics, organizations can rack up **“cognitive debt”** and struggle to convert flashy models into trusted, business-ready decisions. In this keynote, Donald Farmer, AI Futurist lays out how analytics teams and platforms **bridge the gap from automation to understanding**—“owning the last mile” where AI value becomes real. Expect pragmatic guidance on making AI outputs **credible, actionable, and aligned to strategy**.  ![Great Lakes Summit attendee photos](https://blog.witinc.com/hs-fs/hubfs/2024%20photo%20grid.png?width=1132&height=753&name=2024%20photo%20grid.png) ## What to expect - **Keynotes and leadership perspectives** on data strategy, governance, and AI adoption. - **Case-study breakouts** from regional practitioners and solution experts covering topics like data governance, data architecture, data fluency, and much more.  - **Top software vendors** bringing you the latest innovations and business solutions. - **High-value networking** with peers and colleagues from the West Michigan data community.    ## Thank you to our Sponsors ![Sponsor logos 2025](https://blog.witinc.com/hs-fs/hubfs/Sponsor%20grid-Sep-04-2025-06-47-45-4846-PM.png?width=1281&height=477&name=Sponsor%20grid-Sep-04-2025-06-47-45-4846-PM.png) For more information and to register, visit [www.GreatLakesSummit.com](https://www.witinc.com/2025-gldaa-summit-gr) ----------------------------------------- WIT is an analytics and automation consulting firm with over 25 years of experience. We help our clients build solutions to maximize the value of their data and analytics assets, and automate key business processes. In partnership with elite software companies, WIT’s capabilities span a broad spectrum of business functions and industry verticals. Learn more at [www.witinc.com. ](http://www.witinc.com/) Tagged: [Business Analytics](https://blog.witinc.com/tag/business-analytics), [Data-Driven Decisions](https://blog.witinc.com/tag/data-driven-decisions), [Data Management](https://blog.witinc.com/tag/data-management), [Data Trends](https://blog.witinc.com/tag/data-trends), [Data Visualization](https://blog.witinc.com/tag/data-visualization), [Great Lakes Summit](https://blog.witinc.com/tag/great-lakes-summit), [Analytics Technology](https://blog.witinc.com/tag/analytics-technology), [Analytics Strategy](https://blog.witinc.com/tag/analytics-strategy) - [Tweet](https://twitter.com/share) Newer Post [The Value of In-Person Events: Why You Should Attend the Great Lakes Summit](https://blog.witinc.com/the-value-of-in-person-events/gldaasummit) Older Post [Optimizing Supply Chain Data to Combat Food Insecurity](https://blog.witinc.com/optimizing-supply-chain-data-for-nonprofits) ### Subscribe to our Blog ### WIT Solutions 900 Tower Drive, Ste 325 Troy, MI 48098 [(248) 641-5900](tel:(248)%20641-5900) [info@witinc.com](mailto:info@witinc.com) ### Services [Analytics Strategy](https://www.witinc.com/analytics-strategy) [Data Integration](https://www.witinc.com/data-integration)[Data to Dashboards](https://www.witinc.com/data-to-dashboards) [Analytics Process Automation](https://www.witinc.com/analytics-process-automation) [Predictive Analytics](https://www.witinc.com/predictive-analytics) ### Resources [Great Lakes Summit](https://www.witinc.com/great-lakes-data-analytics-summit) [Resource Library](https://www.witinc.com/resources) [Analytics Self-Assessment](https://www.witinc.com/analytics-self-assessment) [Blog](https://blog.witinc.com/) ### About Us [Who We Are](https://www.witinc.com/about-us) [Our Experience](https://www.witinc.com/our-experience) [Our Partners](https://www.witinc.com/partners) [Careers](https://www.witinc.com/careers) ---   ### ACCELERATE YOUR ANALYTICS & AUTOMATION JOURNEY WIT is an analytics and automation consulting firm with over 25 years of experience. We help our clients build solutions to maximize the value of their data and analytics assets, and automate key business processes. In partnership with elite software companies, WIT’s capabilities span a broad spectrum of business functions and industry verticals. ### SUBSCRIBE Subscribe to our quarterly analytics & automation newsletter for update and industry insights. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "WIT Team", "url" : "https://blog.witinc.com/author/wit-team" }, "dateModified" : "2025-09-18T15:09:15.724Z", "datePublished" : "2025-09-04T19:03:51.000Z", "headline" : "Join Us in Grand Rapids: Great Lakes Data, AI & Analytics Summit 2025", "image" : [ "https://blog.witinc.com/hubfs/2025-GR-GLDAA-Reg%20Open-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.witinc.com/gr-glda-summit-registration-opens", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.witinc.com/hubfs/400%20pixel%20wide%20logo.png" }, "name" : "WIT Inc." } } ```