We’re thrilled to bring the Great Lakes Data, AI & Analytics Summit to the west side of the state for the very first time—and registration is now open. Join business leaders and data practitioners for a full day of strategy, use cases, and thought leadership in downtown Grand Rapids.
Event details at a glance
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Date: Wednesday, October 29, 2025
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Time: 8:00 AM–5:00 PM
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Location: GVSU Eberhard Center, Grand Rapids, MI
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Pricing: $179 Early Bird | $199 General
Secure your seat now—space is limited.
This Grand Rapids event builds on 14 years of Great Lakes Summit experience in Metro Detroit—now expanding the region’s premier data and analytics gathering to the west side.
Keynote Spotlight: Donald Farmer
From First Draft to Final Cut: Why Analytics Still Owns the Last Mile
AI is accelerating output—but without strong analytics, organizations can rack up “cognitive debt” and struggle to convert flashy models into trusted, business-ready decisions. In this keynote, Donald Farmer, AI Futurist lays out how analytics teams and platforms bridge the gap from automation to understanding—“owning the last mile” where AI value becomes real. Expect pragmatic guidance on making AI outputs credible, actionable, and aligned to strategy.
What to expect
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Keynotes and leadership perspectives on data strategy, governance, and AI adoption.
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Case-study breakouts from regional practitioners and solution experts covering topics like data governance, data architecture, data fluency, and much more.
- Top software vendors bringing you the latest innovations and business solutions.
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High-value networking with peers and colleagues from the West Michigan data community.
Thank you to our Sponsors
For more information and to register, visit www.GreatLakesSummit.com
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WIT is an analytics and automation consulting firm with over 25 years of experience. We help our clients build solutions to maximize the value of their data and analytics assets, and automate key business processes. In partnership with elite software companies, WIT’s capabilities span a broad spectrum of business functions and industry verticals. Learn more at www.witinc.com.