March 23, 2023

Energy Utility Modernizes Customer Power Outage Map

Solution Overview

With support from WIT, our client improved their customer outage map solution. Our team developed and deployed data from multiple input systems to the outage map solution and improved the data quality related to customer location geocoding data in source systems, improving the location accuracy on the outage map.






Southeast Michigan

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This energy utility is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide. Its electric operating company serves 2.3 million customers in Southeast Michigan.



As part of a larger effort led by our client to improve the overall customer experience when reporting power outages and checking status, they recognized the need to modernize their legacy outage mapping solution, with requirements including enhanced visuals, streamlined data updates, and high performance during large storm events. Key opportunities to address in this project include:

  • Improve information flow between the utility and its customer base
  • Improve outage map performance during storm events
  • Improve geolocation accuracy on the outage map



After researching buy-versus-build options, the energy utility selected an outage mapping solution from a cloud-based, industry-leading provider. In order to facilitate timely outage map updates, WIT developed and deployed a set of data interfaces to transmit customer and outage data from on-premise data sources to the outage map solution. In addition, WIT was also engaged to improve the data quality related to customer location geocoding data in their source systems, improving the location accuracy on the outage map.  



The new outage map was deployed to production in early 2023 and was successfully stress tested in the production environment during a major storm shortly thereafter. The final outcome provides both residential and commercial customers with a more modern and stable platform, improved interactivity and visual mapping content, and more consistent and timely power restoration updates. Key outcomes include:

  • Improved consistency and effectiveness of communications for customers
  • Proven to handle major storm volume shortly after launch


About WIT

WIT is an analytics and automation consulting firm with over 25 years of experience. We help our clients build solutions to maximize the value of their data and analytics assets, and automate key business processes. In partnership with elite software companies, WIT’s capabilities span a broad spectrum of business functions and industry verticals. To learn more about the work we have done for our clients, visit Our Experience page. 

Tagged: Business Analytics, Data Management, Analytics Strategy, Case Studies

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