April 13, 2023

2023 GLDA Summit highlights the importance of business value through analytics

The 11th annual Great Lakes Data & Analytics Summit will be held on Thursday, April 27th at the Troy Marriott. This one-day event brings together analytics professionals from across the state to learn from industry experts and your peers about how to get the most value out of your data. This event is a labor of love, and each year brings a new mix of sponsors, speakers, and topics. This year, we are particularly excited about our line-up of speakers as we’ve observed some interesting connecting themes across several of the presentations.

Summit image gallery 2020-1

As a local data & analytics consulting company in this line of work for a long time, we’ve witnessed time and again that data and analytics professionals are ever hungry – starving even – to participate in the business value chain that data and analytics can provide. Too often, however, even senior analytics leadership types are tasked with deploying the ‘if-you-build-it-they-will-come self-service data platform’, or ‘please go build this suite of dashboards for Department X’. Despite exposure to a great many business use cases throughout their respective careers, many analytics folks seem to find themselves on the outside looking in terms of driving real and measurable business value with analytics. 

So, let’s change that!

We are excited this year to have some good friends talk about this theme during the event. As our morning keynote, Erik Meier from Sandler EAM Consulting, is going to talk about the psychology of internal selling within an organization, how to ask the right questions, how to promote your great ideas, and how to eliminate the ‘buyer/seller dance’ that typically results in an endless hamster wheel of unproductive conversations. Later in the day, Aaron Wilkerson from Carhartt is going to talk about his unique experiences around proactively engaging with business customers to align analytics strategy with business value before analytics investments are finalized. And finally, our closing keynote, Alberto Cairo from the University of Miami, will discuss how expert data visualization and storytelling can drive real business results and value. As we continue to plow ahead during these ‘uncertain times’ the selling of business value and measuring results have never been more important.

We are also looking forward to exploring the other themes that are definite undercurrents in this year’s incarnation of the Summit: an ever-growing dependency on machine learning and AI, leveraging analytics expertise and technology to solve real world problems in the community, managing supply chain disruptions, and using analytics to improve customer satisfaction.

Let’s raise the bar!

Summit image gallery 2020-2

WIT created this event 11 years ago to provide analytics and IT practitioners an opportunity to network and gain access to the latest resources in the analytics field. This event has evolved as the analytics field has seen new technologies, the rise of self-service tools, and its expansion into almost every corner of the business. We invite you to join us on Thursday, April 27th, it is sure to be another great event for analytics practitioners and business professionals alike! For more information and to register, visit GreatLakesSummit.com.

Date & Time: Thursday, April 27 from 9am-5pm
Location: Troy Marriott, 200 W. Big Beaver Rd, Troy, MI
Cost: $199
Group Discount available for 3 or more from a company. Contact glsummit@witinc.com for a 10% discount code



About WIT
WIT is an analytics and automation consulting firm, which celebrated its 25th anniversary in 2021. WIT helps clients build solutions to maximize the value of their data and analytics assets, and automate key business processes. In partnership with elite software companies, WIT’s capabilities span a broad spectrum of business functions and industry verticals. For more information, visit www.witinc.com

Tagged: Business Analytics, Data Trends, Great Lakes Summit, Analytics Technology

Newer Post Key Takeaways from the 2023 Great Lakes Data & Analytics Summit
Older Post Energy Utility Reengineers Customer Experiences with Outage Analytics

Subscribe to our Blog