--- title: Predictive Analytics Expert Featured As Headlining Keynote At Premier Big Data Summit description: Eric Siegel, founder of Predictive Analytics World and the author of the award-wining Predictive Analytics will keynote Great Lakes BI & Big Data Summit image: https://blog.witinc.com/hubfs/EricSiegel_hr_headshot_alt.jpg --- [![static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo\_2018](https://blog.witinc.com/hs-fs/hubfs/social-suggested-images/static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo_2018.png?width=130&height=76&name=static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo_2018.png "static1.squarespace.comstatic590a2d39e4fcb5f1d7b2f0f9t5caf7332085229b84f213cb21555002163479WIT+logo_2018")](https://www.witinc.com/) - [Data Department in a Box](https://www.witinc.com/data-department) - [Services](https://www.witinc.com/analytics-strategy) - [Analytics Strategy](https://www.witinc.com/analytics-strategy) - [Data Integration](https://www.witinc.com/data-integration) - [Data to Dashboards](https://www.witinc.com/data-to-dashboards) - [Analytics Process Automation](https://www.witinc.com/analytics-process-automation) - [Predictive Analytics](https://www.witinc.com/predictive-analytics) - [Resources](https://www.witinc.com/resources) - [Resource Library](https://www.witinc.com/resources) - [Microsoft Fabric User Group](https://www.witinc.com/microsoft-fabric-user-group) - [Analytics Self-Assessment](https://www.witinc.com/analytics-self-assessment) - [Events](https://www.witinc.com/upcoming-events) - [Blog](https://blog.witinc.com) - [Great Lakes Summit](https://www.witinc.com/great-lakes-data-ai-analytics-summit) - [About Us](https://www.witinc.com/about-us) - [Who We Are](https://www.witinc.com/about-us) - [Our Experience](https://www.witinc.com/our-experience) - [Our Partners](https://www.witinc.com/partners/) - [Join Our Team](https://www.witinc.com/careers/) - [Contact Us](https://www.witinc.com/contact-us) December 12, 2017 # Predictive Analytics Expert Featured As Headlining Keynote At Premier Big Data Summit Eric Siegel, Ph.D will be the headlining keynote at the Sixth Annual [Great Lakes Business Intelligence & Big Data Summit](https://www.witinc.com/great-lakes-data-summit) on March 15, 2018. Eric is the founder of [Predictive Analytics World](http://www.predictiveanalyticsworld.com/), a global conference series, the author of the award-wining book *[Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die](http://www.thepredictionbook.com/)*, and a former professor at Columbia University. Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Fox News, and NPR Marketplace. He and his book have been featured in Businessweek, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Times, Newsweek, The Wall Street Journal, and The Washington Post.     ![EricSiegel\_headshot](https://blog.witinc.com/hubfs/EricSiegel_hr_headshot_alt.jpg)   In his keynote address, Eric will address how to deliver on the promise of machine learning and how companies can use data to make predictions that will impact the millions of operational decisions that businesses make every day. Eric makes the how and why of predictive analytics easy to understand and captivating through real-life examples that are familiar and relatable. His various speaking engagements have been praised as easy-to-consume that provide the audiences from any background valuable take-aways about the fundamentals of predictive analytics and machine learning.   **About Great Lakes Business Intelligence & Big Data Summit:** The [Great Lakes Business Intelligence & Big Data Summit](https://www.witinc.com/great-lakes-data-summit) will be held on Thursday, March 15, 2018 at the Detroit Marriott Troy in Troy, MI. This one-day event includes keynotes from industry experts, case study sessions, vendor software demonstrations, workshops, and plenty of networking opportunities. Attendees will learn about the latest BI and Big Data software, best practices, and success stories to help them capitalize on big data, business intelligence, analytics, and data visualization opportunities. For more information and registration please visit our [website](https://www.witinc.com/great-lakes-data-summit).     Tagged: [Business Analytics](https://blog.witinc.com/tag/business-analytics), [Data-Driven Decisions](https://blog.witinc.com/tag/data-driven-decisions), [Data Science](https://blog.witinc.com/tag/data-science), [Great Lakes Summit](https://blog.witinc.com/tag/great-lakes-summit) - [Tweet](https://twitter.com/share) Newer Post [After The Purchase: It's About Doing!](https://blog.witinc.com/after-the-purchase-part-1) Older Post [Showcase Your Success Stories at the 2018 Great Lakes BI and Big Data Summit](https://blog.witinc.com/showcase-your-success-stories-at-the-2018-great-lakes-bi-and-big-data-summit) ### Subscribe to our Blog ### WIT Solutions 900 Wilshire Drive, Ste 104 Troy, MI 48084 [(248) 641-5900](tel:(248)%20641-5900) [info@witinc.com](mailto:info@witinc.com) ### Services [Data Department in a Box](https://www.witinc.com/data-department) [Analytics Strategy](https://www.witinc.com/analytics-strategy) [Data Integration](https://www.witinc.com/data-integration)[Data to Dashboards](https://www.witinc.com/data-to-dashboards) [Analytics Process Automation](https://www.witinc.com/analytics-process-automation) [Predictive Analytics](https://www.witinc.com/predictive-analytics) ### Resources [Great Lakes Summit](https://www.witinc.com/great-lakes-data-analytics-summit) [Resource Library](https://www.witinc.com/resources) [Events](https://www.witinc.com/upcoming-events) [Analytics Self-Assessment](https://www.witinc.com/analytics-self-assessment) [Blog](https://blog.witinc.com/) ### About Us [Who We Are](https://www.witinc.com/about-us) [Our Experience](https://www.witinc.com/our-experience) [Our Partners](https://www.witinc.com/partners) [Careers](https://www.witinc.com/careers) ---   ### ACCELERATE YOUR ANALYTICS & AUTOMATION JOURNEY WIT is an analytics and automation consulting firm with over 25 years of experience. 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